This Air Canada ad was designed to be showcased in the seat pocket of an airplane, targeting passengers during their travel experience. The concept highlights two distinct travel destinations—one featuring a warm, tropical surfing location and the other a cold, mountainous snowboarding setting—emphasizing the diversity of destinations available. Specifications included a print-ready layout sized for in-flight materials, strong visual contrast between environments, clear brand integration, and high-resolution imagery with proper bleed, margins, and CMYK colour settings for professional print production.

Software Used: Photoshop

The Paws & Play email design project focused on creating a visually appealing and engaging newsletter layout. The design integrates imagery, typography, and color to reflect the brand’s playful and friendly personality while highlighting key content and promotions. Specifications included maintaining a clear visual hierarchy for readability, optimizing layout for responsive email platforms, and using color and imagery to enhance engagement, with the final design prepared in a ready-to-send digital format.

Software Used: Figma

The Staples Ad Campaign project focused on creating a cohesive promotional campaign with a “Back to School” theme. The design integrates branded visuals, typography, and messaging to engage the target audience across multiple channels. Specifications included testing different formats such as Instagram ads versus display ads, maintaining a consistent visual hierarchy, and optimizing imagery and messaging for each platform, with the final assets prepared in both digital and print-ready formats.

Software Used: Illustrator, Photoshop